The Game Boy Micro was officially unveiled by Nintendo of America's vice president of sales and marketing, Reggie Fils-Aime, at the company's E3
press conference on May 17, 2005. The system was released in Japan on
September 13, 2005 and in North America on September 19, 2005. It was
released in Europe on November 4, 2005 and Australia on November 3,
2005. It was released in China as the iQue Game Boy Micro on October 1, 2005, and later released in South Korea on November 9, 2005.